Hey everyone, Adam here.

This year has been an interesting one, with some unexpected challenges, some truly blessed moments, and what I genuinely believe the best is yet to come.


I’m normally one for jokes, but there is no fun way to intro this one:

John Burkhardt (Insuring theProduct -> Trilogy Insurance, Kerrilee’s husband, and my Dad) was recently diagnosed with prostate cancer, which seems to have some unusual complications.


For anyone that has not had the pleasure of knowing John, he is the living embodiment of “Keep calm and carry on“. Try as I might, I don’t think I will ever achieve a fraction of the patience, calmness, and ability to keep ‘soldiering on‘ (regardless of circumstances) as the man I am honoured to call my dad. Cancer doesn’t stand a chance against him


Many of you probably noticed that lately, I’ve been busier than a one-armed monkey with two bananas. I recently started a second business, and things were taking off, and I was getting to the point where I needed to look at bringing on a full time Manager to help with theProduct. But then… well.. this happened.


I had to make a call:


It had to be someone that could not only continue to grow the business beyond what I had the means to, that could look after you – our amazing clients of the last 14 Years – the way you properly deserve for your continued loyalty, and also provide me with an opportunity to financially help my parents.


It is on that note that I want to introduce you to the founder of SBIM and WP Butler WordPress Support, as well as the new owner of theProduct –  Gary Weis.


Q: Wondering how “right” a fit Gary is to take over theProduct?

A: When I gave the agent managing our sale an example of the ‘ideal person’ to acquire theProduct – the example I gave turned out to actually be one of Gary’s businesses! (WP Butler, to be specific).


As you know, we build all our websites on WordPress – so does Gary. We use WP-Engine for our Managed Hosting infrastructure (because they’re amazing), and so does Gary.

We use Synergy Wholesale for our Domains, and so does Gary. We use CloudFlare for our DNS, and.. well… you’re probably seeing where we’re going with this – it’s going to be a very smooth transition.



What happens now?



What’s next for theProduct?


What next for me?


In closing, I want to wish you all a heart felt thank you for your many years of loyalty, support, and patronage. I am humbled by the support I’ve received from you all over the years, and I sleep easy knowing that you’ll be in good hands with Gary’s team. Despite the sadness surrounding the circumstances, I also feel very blessed that I’ve been afforded an opportunity to help support two of the most important people in my life when they need it.


Thank you again, and God bless.


Endless thanks and kindest regards,

Adam Ithiel

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